La nueva campaña Spring Summer 2018 "A Gucci Hallucination", imagina pinturas que presentan imágenes de obras de arte clásicas pero con personajes vestidos con los diseños coloridos y alocados impresos gracias a su Director Creativo Alessandro Michele.
Dentro de la galería de arte de Gucci, Ignasi Monreal interpreta al curador, repasando sus ilustraciones de campaña para la colección Spring Summer 2018.
Al describir los colores de pintura utilizados en sus obras, sobresale la campaña en video con un giro irónico de la realidad: todas las ilustraciones fueron creadas digitalmente. Entre las piezas enmarcadas del joven artista se incluyen sirenas sobre una roca en trajes inspirados en patinar sobre hielo; mujeres que pescan en las nubes para aviones y un caballero a caballo que lleva el nuevo tote Ophidia, mientras que un castillo se encuentra en una isla suspendida en el aire. Al final de la película, Ignasi ingresa a Ofelia (1852) cubierto de lirios por John Everett Millais, para ayudar a la trágica belleza vestida con el vestido dorado de Alessandro Michele a salir de su tumba.
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Original text:
A Gucci Hallucination, the Spring Summer 2018 campaign imagines paintings that feature imagery from classic artworks with characters dressed in the collection’s colorful and printed designs
by Alessandro Michele.
Inside Gucci’s art gallery, Ignasi Monreal plays the curator, walking us through his campaign illustrations for the Spring Summer 2018 collection.
Describing the paint colors used in his works, the video campaign is an ironic twist on reality: all of the illustrations were created digitally. Among the young artist’s framed pieces include mermaids on a rock in ice-skater inspired gowns; women fishing in the clouds for airplanes and a knight on horseback carrying the new Ophidia tote, while a castle stands on an island suspended in the air. At the end of the film, Ignasi steps into the lily covered pond his own painting—inspired by the work Ophelia (1852) by John Everett Millais—to help the tragic beauty dressed in Alessandro Michele’s gold sequinned dress—out of her watery grave.
Inside Gucci’s art gallery, Ignasi Monreal plays the curator, walking us through his campaign illustrations for the Spring Summer 2018 collection.
Describing the paint colors used in his works, the video campaign is an ironic twist on reality: all of the illustrations were created digitally. Among the young artist’s framed pieces include mermaids on a rock in ice-skater inspired gowns; women fishing in the clouds for airplanes and a knight on horseback carrying the new Ophidia tote, while a castle stands on an island suspended in the air. At the end of the film, Ignasi steps into the lily covered pond his own painting—inspired by the work Ophelia (1852) by John Everett Millais—to help the tragic beauty dressed in Alessandro Michele’s gold sequinned dress—out of her watery grave.
Fuente: Gucci.com
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